Amplify

Ever wonder how Google decides what appears under your company listing within the Search Engine results for your brand name (see example for Woolworth Foods on Google).

The links called Sitelinks, are the additional links Google sometimes generates from site contents in order to help users navigate your site. Google generates these sitelinks periodically from your site’s contents via an automated process.

The Google Webmasters Central Blog Google states: “Our algorithms parse the structure and content of websites and identify pages that provide fast navigation and relevant information for the user’s query. Since our algorithms consider several factors to generate sitelinks, not all websites have them.”

While there’s no simple way to tell Google what sitelinks you want listed (other than optimising your website), you can view potential sitelinks and block ones you don’t want to appear in Google’s search results (such as an old page).

To view and manage your sitelinks, click Sitelinks from the Links in your Webmaster Tools account.

Note: You first need to have a Webmaster Tools account with a XML sitemap correctly setup and verified