http://blog.amplify.com.au Integrated online marketing Thu, 19 Jun 2008 07:36:02 +0000 http://backend.userland.com/rss092 en A technological innovation brought to you by Microsoft that you can't wait to get! Hard to believe - but true!We thought it was so cool, we had to share it (complements of Ted Talks)... And then there's this demo of what your Wii Remote can do for you (complements of Johnny ... http://blog.amplify.com.au/general/the-power-of-the-web-the-wii/ Recently I came across an article on CMS Usability by Sydney based CMS guru James Robertson. In his article, “11 usability principles of CMS products” he outlines the key principles a CMS should have to be truly usable. A usable CMS will: minimise the number of options be robust and error-proof provide task-based interfaces hide ... http://blog.amplify.com.au/cms/usability-principles-of-a-cms/ With Google’s recent statement they were going to give increased importance to the loading times of a website’s home page (and penalise accordingly slow loading sites), could we be seeing the return of the Splash Page?   Here's a favourite Splash Page of mine - Ginko Gardens      Splash Pages – Counter to ‘Usability’ and ... http://blog.amplify.com.au/seo/the-return-of-the-splash-page/ So your Google PPC campaigns are under-performing… Or your SEM client now wants you to do sort out their SEO… This is where running a Google AdWords Search Query Performance Report could come in real handy! Search Query Reports – Where the magic happens So what’s a search query report? It’s a ... http://blog.amplify.com.au/sem/google-search-query-reports-tweak-your-ppc-and-seo/ Sensis says they do… A recent issue of B&T Magazine details how Sensis is investing more in its print product Yellow Pages than it has in many years. While online advertising has been on the rise at the expense of traditional advertising, Sensis is balking the trend with increased spend on ... http://blog.amplify.com.au/general/do-yellow-pages-give-you-a-better-return/