Comments for Amplify http://blog.amplify.com.au Integrated online marketing Sat, 05 Jul 2008 18:49:51 +0000 http://wordpress.org/?v=2.5.1 Comment on Mobile Advertising - this year is THE YEAR! (Really?!) by Cameron http://blog.amplify.com.au/mobile-advertising/mobile-advertising-this-year-is-the-year-really/#comment-118 Cameron Tue, 01 Jul 2008 08:28:57 +0000 http://blog.amplify.com.au/general/mobile-advertising-%e2%80%93-this-year-is-the-year-really/#comment-118 I appreciate the comment made by Kupa, "...that benefit the customer first and not the brand..." The thing is that no art director or creative will place a"crossword" puzzle on their creative simple as that. QR codes really have no other purpose then to be used in advertising as a benifit to the consumer. There is a platform being used in China, Hong Kong and now Australia that does exactly what QR codes does using mobile Internet however you can use the whole ad or logo etc and be directed. This therefore offers a branding opportunity. I appreciate the comment made by Kupa, “…that benefit the customer first and not the brand…”

The thing is that no art director or creative will place a”crossword” puzzle on their creative simple as that. QR codes really have no other purpose then to be used in advertising as a benifit to the consumer.

There is a platform being used in China, Hong Kong and now Australia that does exactly what QR codes does using mobile Internet however you can use the whole ad or logo etc and be directed. This therefore offers a branding opportunity.

]]> Comment on Mobile Advertising - this year is THE YEAR! (Really?!) by James http://blog.amplify.com.au/mobile-advertising/mobile-advertising-this-year-is-the-year-really/#comment-117 James Tue, 01 Jul 2008 06:45:47 +0000 http://blog.amplify.com.au/general/mobile-advertising-%e2%80%93-this-year-is-the-year-really/#comment-117 QR sounds very interesting but i have heard about some other software called "MyClick" which offers the same service but with real images. What does Telstra Mobile Code offer over this technology which seems like the next generation? I would think from an advertising perspective, real imagery would far surpass these ugly bar codes. I have even read that some of the bug guns like Nike, dont want anything to do with this old school technology. Do people really think that Bar coding is the way forward? Visual image recogintion is in my eyes. QR sounds very interesting but i have heard about some other software called “MyClick” which offers the same service but with real images. What does Telstra Mobile Code offer over this technology which seems like the next generation? I would think from an advertising perspective, real imagery would far surpass these ugly bar codes. I have even read that some of the bug guns like Nike, dont want anything to do with this old school technology.

Do people really think that Bar coding is the way forward? Visual image recogintion is in my eyes.

]]> Comment on American Express Australia tunes up its website - we review it! by Richard C http://blog.amplify.com.au/general/american-express-australia-tunes-up-its-website-we-review-it/#comment-115 Richard C Tue, 24 Jun 2008 01:55:54 +0000 http://blog.amplify.com.au/general/american-express-australia-tunes-up-its-website-we-review-it/#comment-115 It's great to hear from others who have/daving problems with Amex. Just received a new Laptop and thought I was doing something wrong. I'm cancelling my card as well. Had enough. It’s great to hear from others who have/daving problems with Amex. Just received a new Laptop and thought I was doing something wrong. I’m cancelling my card as well. Had enough.

]]> Comment on American Express Australia tunes up its website - we review it! by Reg http://blog.amplify.com.au/general/american-express-australia-tunes-up-its-website-we-review-it/#comment-111 Reg Tue, 17 Jun 2008 22:24:31 +0000 http://blog.amplify.com.au/general/american-express-australia-tunes-up-its-website-we-review-it/#comment-111 i have spent an hour trying to just see my Amex account I cannot see anywhere how to do that Their site seems to be all about selling new cards i have spent an hour trying to just see my Amex account
I cannot see anywhere how to do that
Their site seems to be all about selling new cards

]]> Comment on American Express Australia tunes up its website - we review it! by Larry http://blog.amplify.com.au/general/american-express-australia-tunes-up-its-website-we-review-it/#comment-108 Larry Thu, 12 Jun 2008 11:05:07 +0000 http://blog.amplify.com.au/general/american-express-australia-tunes-up-its-website-we-review-it/#comment-108 You are pathetic organisation. I have been a member in the USA and Australia for over 25 years. I have been on hold forever just to let you know I may want to use your lousy card while on my next overseas trip. I can tell you after waiting on hold forever and only being able to be sold crap I do not want by going onto your website, I will not be using your card in the states and will cancel it when I return. Plenty of other people would like my money. If you charge a premium price how about supplying a premium service. Or in fact any service would be helpful. You are pathetic organisation. I have been a member in the USA and Australia for over 25 years. I have been on hold forever just to let you know I may want to use your lousy card while on my next overseas trip. I can tell you after waiting on hold forever and only being able to be sold crap I do not want by going onto your website, I will not be using your card in the states and will cancel it when I return. Plenty of other people would like my money. If you charge a premium price how about supplying a premium service. Or in fact any service would be helpful.

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